Hi Photoroom’s team !
I'm Loïc
5 years of expérience in marketing
- Mobility : 100% remote, moving to Paris possible under certain conditions
- Licence B, Véhicule
- Availability : immediate
You are looking for a B2B Product Marketer ?
You’re at the right place !
Les 3 softs skills qui me caractérisent
A thirst for learning
Curiosity to adapt quickly, continually develop my skills and be able to work with autonomy.
An analytical thinking
Data to make informed, justifiable and results-oriented decisions.
A creative thinking
Imagination to test, innovate and think outside the box.
Compétences
Marketing
- Strategy : Market studies, opportunity research, Complete strategy elaboration
- Content : Social Media Management, SEO, Community Management
- Ads : Social (Meta, TikTok), Google Ads, Amazon Ads
- Branding : Storytelling, Copywriting, Positioning
IA + Automatisation + CRM
- IA : Chat GPT, Perplexity, Claude, Mistral
- CRM : Mailing, Segmentation, Personnalization, Lead nurturing
- Software : Make, Zappier, Mailchimp, Klaviyo, Hubspot, Active campaign, Pipedrive
Web
- CMS : WordPress, Odoo, Shopify
- Code : HTML + CSS (Basics)
- Analytics : Google Analytics, Search Console, Meta Business Suite, SEM Rush
Visual production
- Photo & Vidéo : Shooting, editing
- Graphic design : Print, Social, UX/UI Design
- Software : Photoroom, Adobe, CapCut, Caption, Figma, Canva
Project Management
- Agile Methods : Scrum, SAFe
- Predictive methods : GANTT, WBS, RACI
- Software : Miro, Notion, Click Up, Monday, Office, GSuite
Langues
English, TOEIC : 840 in 2022
Personal evaluation : Excellent written and oral comprehension, but still room for improvement in expression.
Réalisations
Wylo Fitness
Entrepreneurship | E-commerce
Wylkarter
Advice | Graphic design | Video editing
Metavers
Memory subject
Talos Equipment
Entrepreneurship | Product conception | User testing | Market study
TEDxRoanne 2018
Supervised project | Website creation | Graphic design | Search for speakers | Communication
6 mois d'expatriation en Australie
Gap trip
Création de sites web
For fun or help a friend
Expériences
Président
I was involved at all levels, whether it was marketing, accounting, or IT. This experience was very intense and rich in learning.
- Content creation: Setting up the website and its content, +50 YouTube videos created, +300 exercise videos, +100 Instagram posts, +30 posts in our application, and much more
- Social Ads: €30,000 spent, 70 creatives tested, average Hook rate 30%, Hold rate 9%, CTR 5.5%
- CRM management: Conversion improvement of 30% after optimizing email sequences
- Notable results: €75,000 in turnover, 500 customers, Rating of 4.9/5 on more than 80 reviews
Assistant Communication
Alternation during which I was mainly in charge of all the graphic creations of the center. I also intervened on several strategic and event subjects.
- Creation of content and graphic creations: social networks, annual report, catalog of +100 training courses, signage, posters
- Events: organization of the 1st alternation fair in the region: Altern'Up (1500 visitors from the first edition), communication for 2 Open Days
- Website: Creation of a website for the Challenge des Métiers de l'Industrie
Assistant Marketing
First work-study program during which my mission was to collect customer testimonials to improve the brand's e-reputation and also launch the company's blog.
- Community management: Community of 6,000 people
- Collection of customer reviews: Production of 10 testimonial videos
- SEO: Launch of the blog "Guide du Portail" - 6,000 unique monthly visitors in 3 months
Chef de projet digital
Implementation of the Workplace collective collaboration platform to improve the association's internal communication.
Formations
Master Grande Ecole
- ESC Clermont, accredited AACSB & AMBA
- Option Startup
- Obtained in 2022
Bachelor 3 Filière Vente et Webmarketing
- ESC Clermont
- Obtained in 2019
DUT Techniques de commercialisation
- IUT of Roanne
- Obtained in 2018