
Hello to the entire Alan team!
I'm Loïc
Application for the position of Product Marketing Manager B2C
Let's be clear
I am aware that you have probably already received, and will continue to receive, applications from individuals far more experienced than I am.
Therefore, you likely have little reason to choose me.
But if what interests you is hiring people and not roles, then I might be the right choice for you.
Here is why:
What sets me apart is, above all, my insatiable appetite for learning and growth. Rather than relying on years of experience, I bank on a natural curiosity that drives me to continually adapt and develop new skills. I am committed to working autonomously, taking initiative, and constantly seeking to understand the underlying stakes of each project.
My analytical thinking is a major asset: I place particular importance on using data to inform my decisions and steer my actions toward concrete, measurable results. Each problem is, for me, an opportunity to dissect available information, extract relevant insights, and propose justifiable solutions.
Moreover, I firmly believe that creativity is the engine of innovation. My imagination allows me to explore uncharted avenues, test bold approaches, and venture off the beaten path to bring fresh and differentiating ideas. This ability to think differently is, in my opinion, essential to tackling the challenges of an ever-evolving environment.
In short, even if my experience may not be as extensive as that of other candidates, my thirst for learning, analytical rigor, and creativity are levers that will enable me to contribute effectively and thrive within your team.
Without exaggeration, it would be an honor for me to join Alan. You have managed to inject a new dynamic into a traditionally austere market by making it innovative and attractive. It is precisely for this reason that the opportunity to join a company as modern and forward-thinking as yours interests me greatly. And when I invest myself in a company that I hold dear, my commitment is total.
I remain at your disposal to arrange an interview. Awaiting your response, please accept, Madam, Sir, my best regards.
Loïc Rochetin
Experience :
Years
Key competences :
- Product Maketing
- GTM Strategy
Location :
- From Roanne in France
Driver’s license & Vehicle
Availability :
- Immediate
Achievements / Projects

Supervised project | Website creation | Graphics | Speaker search | Communication
Skills
Product marketing
- Market study
- Opportunity research
- Go To Market Strategy
Branding
- Storytelling
- Copywriting
- Positionning
CRM Management
- Mailing
- Segmentation
- Personnalisation
- Lead nurturing
Visual Production
- Photo
- Video
- Graphisme : Print, Social, UX/UI
Web
- Website creation
- SEO Optimisations
- UX/UI Optimisations
- Writing articles
Social Media
- Content creation
- Community Management
- Analytics & reporting
- Social Ads (Meta, TikTok)
Language
- English, TOEIC : 840 en 2022
Personal assessment: Excellent written and oral comprehension, but still room for improvement in expression.
Software / Tools
Project Management
Miro, Notion, Click Up, Office 365, GSuite
Analytics
Google Analytics, Search Console, Meta Business Suite, SEM Rush, Excel
AI
Chat GPT, Perplexity, Claude, Mistral
CMS
Wordpress, Odoo, Shopify
Design
Suite Adobe, CapCut, Caption, Figma, Canva
CRM
Make, Klaviyo, Hubspot, Pipedrive
Expériences

CEO
Managed all aspects of the business, from marketing and accounting to IT. This experience was intense and highly enriching. Thanks to that experience I am at ease to work in a 0 to 1 project
- Product Marketing : Market Study, profitability calculation, R&D, Search for service providers and suppliers, GTM Strategy
- Content Creation: Website setup and content, 50+ YouTube videos, 300+ exercises videos, +20 Live Training, 100+ Instagram posts, 30+ community app posts
- CRM Management: Improved conversion by 30% after optimizing email sequences, A/B Testing
- Key Achievements: €75,000 revenue, 500 clients, 4.9/5 rating from 80+ reviews

Communication Assistant
During my apprenticeship, I was primarily responsible for all graphic creations for the center. I also contributed to various strategic and event-related projects:
- Content Creation and Graphic Design: Managed social media content, annual reports, a catalog of over 100 training programs, signage, and posters.
- Event Management: Organized the region's first apprenticeship fair, Altern'Up, which attracted 1,500 visitors in its inaugural edition. Additionally, I handled communications for two Open House events.
- Website Development: Created a website for the Challenge des Métiers de l'Industrie.

Marketing Assistant
During my first apprenticeship, my primary mission was to collect customer testimonials to enhance the brand's online reputation and to launch the company's blog. My responsibilities included:
- Community Management: Oversaw a community of 6,000 members.
- Customer Feedback Collection: Produced 10 testimonial videos.facebook.com
- SEO: Launched the "Guide du Portail" blog, achieving 6,000 unique monthly visitors within three months.

Digital project manager
- Implementation of the Workplace collective collaboration platform to improve the association's internal communication.
Education
Master Grande Ecole
ESC Clermont
Accréditée AACSB et AMBA
Option Startup
Obtained in 2022
Bachelor 3 Vente et Webmarketing
ESC Clermont
Obtained in 2019
DUT Techniques de commercialisation
IUT de Roanne
Obtained in 2018